ABOUT PRESENT
Shaltmira's logo is nothing else but a crossed dollar sign. A statement against consumerism. Many people around the world are discovering that material goods don’t bring them happiness, and they’re finding satisfaction in a life lived far from the pressures of consumption. Materialism doesn’t translate to happiness. People who place more value on consuming are almost always less happy. Their level of self-esteem is significantly lower. So is the quality of their relationships. They have a higher risk of depression, antisocial behavior, substance use and psychological disorders. Ultimately, they dedicate less time to the actual factors of happiness: friends, family and a fulfilling job. As soon as we start to consume beyond meeting our basic needs, the goal of consumption is to climb the social ladder.We consume to act like everyone else, to attain the same level our neighbors have, to resemble the role model suggested to us by advertising. However, this endless race for material happiness intensifies the feeling of frustration, because there will always be someone who has more goods than us. It is a vicious cycle. Like any other addiction, it distorts simple pleasures into the illusion of omnipotence, and the person will finally become a prisoner of his habits. The addiction to overconsumption has the same magnitude as that experienced by a drug user, a gambler or an alcoholic. A person, before the impulsive act of consumption, feels a tremendous euphoria, which, once the act is completed, will give place to relaxation and, later, to guilt and depression, until we start to seek euphoria through consumption again. This is the vicious circle of addiction.
Eglė Tamulytė - Shaltmira is a Lithuanian artist, now based in Griškabūdis, Lithuania. She spent the big part of her life studying occult and documenting what she had learnt in her creative practices, for which she had chosen to work under the name Shaltmira. In Lithuanian language 'šaltmira' means 'cold' + 'death', reffering to the person who is afraid of cold, or 'dying of cold'. This symbolism was chosen to reflect the period of Eglė's life, where she was exploring her dark aspects of the psyche.
In 2019, when the Moon entered the Scorpio sign during the eclipse on May 18th, Eglė experienced spiritual enlightenment and went through intense transformation finding faith in God. Since this date the new chapter started in her life, which is visibly notable in changed aesthetics and motives.
In 2019, when the Moon entered the Scorpio sign during the eclipse on May 18th, Eglė experienced spiritual enlightenment and went through intense transformation finding faith in God. Since this date the new chapter started in her life, which is visibly notable in changed aesthetics and motives.
